As a guy, for years I didn’t put much thought into the clothing I put on myself.

Most of us are worried about what the item feels like, or smells like, rather than how it looks on us.

Sure, we try and look nice when we go out to bars and clubs. Usually our wardrobe in these situations consist of a nice pair of jeans, some black shoes, and a button-up dress shirt.

And when we’re not in a bar or club, we tend to dress in what’s comfortable - which means ratty, beat-up jeans and that AC/DC shirt from high school.

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For a lot of guys, jewelry shopping ranks a bit lower on the torture scale than, say, the medieval rack. Questions concerning preference, quality and quantity are but some of the mind-busters that plague the minds of guys during these times. And no matter whom you ask, there seems to be no straight answer!

Don’t worry. There’s no shame in getting a bit confused. In fact, majority of men find jewelry shopping a bit of a challenge.

Your pre-Valentine jewelry excursion need not be a disaster. Here are some signposts to point you in the right direction:

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